Epcot Type

Yesterday, I went to Epcot and they had the Flower and Garden show going on throughout the park. I really liked the typography they developed for the show and for the logo. I kept seeing it throughout the park all day in different applications and forms, all while maintaining consistency. Who better to learn from than Disney who has every detail entirely planned out, even if it only reaches many on a subconcious level.

For the logo, they used little icons on each letter that represented elements of a garden. They created a logo that is appealing and "cute", exactly what they were trying to convey because an appealing logo will sell great on merchandise. They already have the captive audience looking for commemorative items of the park and day, and this logoworks because people like it. It was all over tshirts, hats, bags, mugs, ect, and was selling.

The typography is very hand made and earthy looking. The

transparency really made the type for me. I liked that even when using 5 colors, it doesn't feel random having that many in the type. The transparency created even a higher number of colors but all have the same tone and look like a set. It is bright, happy and appealing; what else should a flower show be?

I am glad that they left the icons just to the logo and didn't get carried away with it on the type that functions as information based type. Each section or small venue related to the event was cohesive in using the type. In each section, the colors were reduced to a more limited color scheme and had subtle changes, creating differentiation between small sections. Also the natural free standing structure of them make them a noticeable sign, rather than blending in with all of the others around the park.

In addition to all of these signs, they had traditional vinyl pannels on many of the light posts throughout the park in varying color schemes and a new style of graphics, like a variation in a series. The type was now a solid color that related to the overall color of that poster. There was hot pink, turquoise, purple and this green, all with mildly distressed simple vectors that were garden themed. They even when to the extreme of in the miniature village about 6'x 20', in I think Norway, that had these banners about business card side pasted onto the small posts, hanging from barns and in the windows of shops. Now that is totally extreme when you think of the size of the park in relation to business card size.