Cool Typography Illustrations

I started by looking at Sarah A. King's unexpected typography on fruits. The sayings are actually engraved into the fruit, almost like a stamp which is interesting to think of the process she went through from designing the scale to transferring the design to have dimension. I really like the changes in size, even within a word itself and they way they contour around the particular fruits.

As I continued to look around her site, I found these full composition illustrations done with her hand formed typography to create designs that are successful as graphic design posters. This one particularly was strong in promoting green energy for a Texas company. The type not only provides a background texture for the main image, but the way she arranged that type supports and creates interest in the purpose of the ad. The twirling type generates movement and "energy" in the piece around the windmills. The stair stepping type is actually a representation of solar panels. The piece moves viewers eyes around and maintains interest as well as if it is literally read, supports the overall theme.

There are a lot more crazy designs that take type to almost a blinding magnitude on her website http://www.sarahaking.com/ . check it out.

Simple use of type for packaging

In doing hours of research for packaging, some interesting trends in packaging has surfaced of using pure type for the imagery. Using san serif type as a block and varying the scale and weight has created clean packaging.

B.E.E. is a line of environmentally friendly home cleaning products from New Zealand with packaging that focuses on typography as the main design element. Not only is it visually interesting, it catches your attention and focuses you on the benefits of the product. Each product is distinguishable by a different color. The clean use of typography and design works with the target of the brand, clean and minimal to relay the minimal effect of the actual product on the environment. Simply done with type.