Interesting typeforms

In looking for another image, I came across this poster that someone made by cutting out each letter by a series of thin lines that formed the overall shape, close to the goal of our letterform series this week. The most abstracted form, 'u' , is pushed pretty far by deleting out the aperture, but still in reading the words, your eye is able to still make sense of the form and get the word being communicated. What is also interesting is that since the forms are cut out of the black paper, the white wall texture shows through, enhancing the interest.

Letterform 3 +fedex = almost Perfect match

I have always admired the FedEx logo. There is no other way that could more simply and perfectly fit for the company. The logo works as a graphic symbol (just like a nike swoosh does), the company name, interesting typography, and as the exact principle of the company (speed). Once I saw one fedex truck this morning and realized the relevance to our class project...I kept seeing trucks everywhere on my drive to and from school.

The kerning of the letters form the company's visual slogan and mission. Ex- the company's short for Express, form an outward pointing arrow that expresses the advancement of shipped goods and progressive thinking. Additionally, most don't realize the negative space between the 'e' and 'd' form a spoon, relating to being fed...being offered and fed service. lol.

The only downfall in relating to the project is the mix of uppercase and lowercase :/ still shows the opportunity to 'explore the space'

Letterform series

This piece fits into both of our typeface series projects thus far. The figure ground ambiguity of the letters is jumbled. With the second project, the white letters over the black background, which in this case is other letters forming the background, creates a cool contrast. Within the positive area of the black letters, it is broken up by an active negative space of another letterform. The collage of letters keeps viewers interest as they try to take in everything going on in black and white.