I have always admired the FedEx logo. There is no other way that could more simply and perfectly fit for the company. The logo works as a graphic symbol (just like a nike swoosh does), the company name, interesting typography, and as the exact principle of the company (speed). Once I saw one fedex truck this morning and realized the relevance to our class project...I kept seeing trucks everywhere on my drive to and from school.
The kerning of the letters form the company's visual slogan and mission. Ex- the company's short for Express, form an outward pointing arrow that expresses the advancement of shipped goods and progressive thinking. Additionally, most don't realize the negative space between the 'e' and 'd' form a spoon, relating to being fed...being offered and fed service. lol.
The only downfall in relating to the project is the mix of uppercase and lowercase :/ still shows the opportunity to 'explore the space'
No comments:
Post a Comment