Simple use of type for packaging

In doing hours of research for packaging, some interesting trends in packaging has surfaced of using pure type for the imagery. Using san serif type as a block and varying the scale and weight has created clean packaging.

B.E.E. is a line of environmentally friendly home cleaning products from New Zealand with packaging that focuses on typography as the main design element. Not only is it visually interesting, it catches your attention and focuses you on the benefits of the product. Each product is distinguishable by a different color. The clean use of typography and design works with the target of the brand, clean and minimal to relay the minimal effect of the actual product on the environment. Simply done with type.