Saw the "EAT" billboard for Krystal on 1-95 today and thought it was pretty inventive. I really liked how not only were there real object photos that made up the letters, but also that they were the product and packaging that distinguishes Krystal as a company. A great, fast communication of what they have to offer that is perfectly conveyed even going 70 mph.
Upon going online to get an image of the billboard, I found another version of the ad campaign "HOT".
http://www.creativeavenuesinc.com is the design group that created them.
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